Tag: Agricultural Value Chain
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How to incentivize in a farming organization.
CORRIDOR DOCTRINE · 06 Early in our work, we hired an operator to manage a processing trial. Good contract. Clear deliverables. Penalty clauses. The kind of agreement that looks airtight on paper. Within six months, the operator was optimising for throughput volume because that is what the contract incentivised. Quality suffered. Maintenance was deferred. The…
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Derivative product revenue is the only honest framework.
CORRIDOR DOCTRINE · 04 The first time we started engaging export markets to sell Moringa and other superfoods, I understood something that no spreadsheet had taught me. The buyers set the price. I had no leverage, no alternative, and no time. The crop was perishable. They knew that. I knew that. The negotiations lasted months,…